Recap of our participation at IPPE in Atlanta

Published on Feb. 14, 2022

Recap of our participation at IPPE in Atlanta

After a two-year hiatus due to the global Coronavirus outbreak, the annual International Production & Processing Expo (IPPE) was held this year at the Georgia World Congress Center in Atlanta from January 25 to 27, 2022. Four members of the SASSO team were present on the Hendrix Genetics booth. Despite the questions and challenges related to the pandemic, this exhibition was a great success for our company. On the booth, all the sanitary measures were put in place to receive the visitors in the best possible conditions.

We were pleased to welcome on our booth customers from Peru, Colombia, Guatemala, Ethiopia, or Vietnam. For some of them, it had been almost 2 years that we hadn’t met in person. These moments are very important to discuss certain commercial or technical topics.

Several prospects also visited our booth, like potential customers coming from the United States, but also from Nigeria, Pakistan, or Venezuela, just to name a few.

On the Tuesday evening, the Hendrix Genetics’ team organized a diner in one of the most famous steakhouses in town, which allowed us to share a convivial moment with our customers and partners, but also our colleagues.

Finally, during this tradeshow, we happily reunited with our colleagues from the different Business Units from the Hendrix Genetics group, mostly for the North American divisions, but also from Europe. This was the opportunity to exchange on common topics, to participate to strategic meetings together, and have mutual appointments with certain customers.

We look forward to seeing you at the next IPPE from January 24 to 26, 2023.

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