News & Events

There are several ways to stay updated and keep in touch with us and on the latest topics in the field of animal breeding/genetics.

Here you can find news, updates and upcoming events that we organize or participate on.


Stay up-to-date

Our news articles cover topics traditional poultry breeding, research, technology, industry trends, expert interviews and more.

Latest News

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Sasso and Gramado Avicultura establish partnership

January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin ...

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A new brand promise for SASSO

SASSO is ready to color your world.

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Traditional poultry in strategic partnership with Sasso

With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry sever...

Read more news here.

Meet with us for a chat

See our whereabouts and participation at industry events around the world. Feel free to contact us to schedule an in-person meeting at trade shows, exhibitions and conferences.


View more events here.