News

News Overview

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Support from a distance

Together, we are facing an unprecedented situation. The global coronavirus is affecting all of us, our families, our employees, our businesses, and our way of life.

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Adjusting laying performances before the peak of lay via feed intake

Profitability of a breeder flock mainly depends on the capacity to produce hatching eggs of higher quality and suitable size.

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Recurrent test to improve SASSO’s birds’ performance under challenging conditions

SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…

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A new brand promise for SASSO

SASSO is ready to color your world.

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New investments in breeding and R&D benefit traditional poultry

SASSO has been a pioneer in traditional poultry since the beginning and the company has grown and developed itself, based on history and tradition, in France at first. Today, the company exports its …

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Sasso and Gramado Avicultura establish partnership

January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin Am…

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The sustainable African poultry project: one year later

Almost one year ago, we announced the launch of a project we are very proud to lead: the SAPPSA project, which was awarded a multi-year grant from the Bill & Melinda Gates Foundation. The goal of…

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Traditional poultry in strategic partnership with Sasso

With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…