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News Overview

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Nutritional management of SASSO broiler breeders

In this article, we are looking at the nutritional management during a new growth period of the hens. How to take into account the new feed requirements, while putting the birds in the best condition…

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Cristina Aguilera and Dylan Josset join our team

We are happy to welcome two new sales representatives within our SASSO sales team: Cristina Aguilera who will be in charge of developing the African market and Dylan Josset in charge of monitoring an…

SASSO updates its breeder management guide

At SASSO, our breeding programs have evolved, placing even more emphasis on heat resistance, the rusticity of our products and the search for technical performance, without denying their traditional …

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Successful VIV Europe tradeshow for SASSO and Hendrix Genetics

From Tuesday May 31st to Thursday June 2nd, SASSO participated in the VIV Europe exhibition held in Utrecht, the Netherlands. This major poultry show, which takes place every four years, was back in …

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Our local investment in Central and South America

Recently, the Dutch Embassy in Costa Rica invited us to participate in a video of their "Orange talks" series on the economic section of the embassy, to present SASSO and the colored chicke…

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Nutritional management of future broiler breeder females

The rearing period of future breeding pullets is a key stage in the life of the animals that will allow them to express or not their genetic potential. With technical and economic performance’s aims …

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Recap of our participation at IPPE in Atlanta

After a two-year hiatus due to the global Coronavirus outbreak, the annual International Production & Processing Expo (IPPE) was held this year at the Georgia World Congress Center in Atlanta fro…

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How to respond to global warming and summer heatstroke

In recent years, global warming is in the headlines and is at the heart of our daily lives. If we look at the ONERC (National Observatory about Global Warming Effects) indicators describing the statu…

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The SASSO sales team joins the Fermiers Landais slaughterhouse sales teams during their meeting

On Thursday, September 23rd, SASSO represented by Laurent SALLES, General Manager, Edouard PERRAULT, Sales Director and Pascal FOUINEAU, Sales Manager for France/Europe participated in the seminar of…

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New Grand-Parent sites in America

Since its beginning, exportation has always been linked to the development of Sasso and it has taken an increasingly important place. With our will to be closer to our customers and to provide them w…

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Successful dual purpose poultry trainings in Mozambique and Zimbabwe

On March 15-19, 5-day training sessions were held to educate the distribution members of the SAPPSA project on poultry management and give support in sales and marketing. The trainings were run in co…

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Homogeneity and eggs weight

As a colored chicken breeding company, we must respond positively to the needs of the markets by offering products with good feed conversion rates, yields, and above all, uniformity. We must also mee…

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Introducing our new traditional colored layers

We are proud to introduce a new range of colored layers. Next to our core products, our SASSO colored chickens, you can now benefit from these five traditional laying hens that have been carefully an…

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How is SASSO improving the colored chicken market in Vietnam

There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…

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Rooster management: Everything you need for a good mix between males and females

The technical-economic results of a flock are generally a reflection of the rearing success of future breeders. Rigor, technicality, observation, and respect of so-called "international" ru…

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SASSO wishes you a happy end of the year 2020

The year 2020 will be forever remembered in the memories of billions of people, as well as the one of our own company.

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Hendrix Genetics appoints Jolanda van Haarlem as future CEO

Hendrix Genetics, global multi-species animal genetics company, announces the appointment of Jolanda van Haarlem as Chief Executive Officer. She will join Hendrix Genetics as from March 1, 2021 and a…

African Poulet du Faso improves chicken performance

The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…

Salome Nyaga, a poultry breeder explains us why she chose SASSO

SASSO’s chickens continue their success in Africa. Here is the example of Salome Nyaga, a gospel singer who breeds SASSO chickens in Miritini-Vikobani, Mombasa County. She chose to get into the poult…

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Support from a distance

Together, we are facing an unprecedented situation. The global coronavirus is affecting all of us, our families, our employees, our businesses, and our way of life.

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Adjusting laying performances before the peak of lay via feed intake

Profitability of a breeder flock mainly depends on the capacity to produce hatching eggs of higher quality and suitable size.

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Recurrent test to improve SASSO’s birds’ performance under challenging conditions

SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…

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A new brand promise for SASSO

SASSO is ready to color your world.

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New investments in breeding and R&D benefit traditional poultry

SASSO has been a pioneer in traditional poultry since the beginning and the company has grown and developed itself, based on history and tradition, in France at first. Today, the company exports its …

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Sasso and Gramado Avicultura establish partnership

January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin Am…

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The sustainable African poultry project: one year later

Almost one year ago, we announced the launch of a project we are very proud to lead: the SAPPSA project, which was awarded a multi-year grant from the Bill & Melinda Gates Foundation. The goal of…

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Traditional poultry in strategic partnership with Sasso

With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…