Successful VIV Europe tradeshow for SASSO and Hendrix Genetics

Published on June 15, 2022

Successful VIV Europe tradeshow for SASSO and Hendrix Genetics

From Tuesday May 31st to Thursday June 2nd, SASSO participated in the VIV Europe exhibition held in Utrecht, the Netherlands. This major poultry show, which takes place every four years, was back in 2022 as the biggest expo from feed to food in Europe since Covid-19.

Our laying hens, traditional poultry and turkeys business units joined the Hendrix Genetics booth for three days of intensive meetings and networking. Our teams welcomed an important and steady stream of visitors, as the whole industry was excited to meet again in person. They could discuss business, present the added value of our products and complete important deals with customers.

For SASSO, this exhibition was full with exchanges with contacts from all over the world. We welcomed a delegation from Bangladesh and Vietnam. We also received visits from many African and European customers, as well as from Egyptian, Jordanian, African and Italian prospects. This was an opportunity for Dylan and Cristina, our new sales representatives for Asia and Africa respectively, to introduce themselves and continue their integration into our company.

This tradeshow was also the opportunity for several colleagues to finally meet in person, and for some very new colleagues, to attend a show for the first time and learn more about Hendrix Genetics.

Many thanks to all the visitors, we are looking forward to meet you again on the next shows this year!

VIV Europe 2022_Booth

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