News Overview
In Kenya’s rural communities, women are changing the landscape of poultry production, playing vital roles in income generation and contributing to food security. This case study focuses on three wome…
One of our biggest priorities at Hendrix Genetics is our commitment to innovation. We are very proud to present the results of our latest step in accelerating genetic progress with the development of…
We are happy to share the success of our very first SASSO customer event, the Uniting Colored Chicken Conference! From October 9th to 11th, 2024, we gathered 125 customers, partners, speakers and col…
The Central and South American market is a diverse market with specific challenges and opportunities. Our role is to provide customers with high-quality genetics and support that will help them succe…
At SASSO, we are committed to providing our customers with the best resources and tools essential to the success of your production. In line with this, we are delighted to announce the creation of ne…
From July 1 to 3, SASSO had the pleasure of attending the Dubai Training School event, organized by the Laying Hens division of Hendrix Genetics. The aim of this event was to share poultry farming ex…
Hendrix Genetics receives grant from the Bill & Melinda Gates Foundation to develop and deliver chickens that will improve the lives of small-scale African poultry farmers.
We are pleased to announce the launch of our newest product: the Marble X. This black and white feathered bird combines unique coloring, robust adaptability, and a meaty body composition. Discover mo…
We're delighted to announce the arrival of Alba Mesas, our new Technical Support Manager! Find out more about her in the article above.
In this article we will talk about the design of the production site, the upkeep of the building and its surroundings which are the first items that contribute to the success of rearing SASSO breedin…
This year again, the SASSO team was in Atlanta, USA, for the International Production & Processing Expo (IPPE) from January 30 to February 1.
Sabres, France – October 25th, 2023 – It is with great honor and pride that the Sabres business facility of the SASSO company, subsidiary of Hendrix Genetics, has celebrated its 40th anniversary this…
Once again this year, the SASSO teams were at the SPACE International Exhibition for Animal Farming in Rennes. An event our Traditional Poultry Business Unit cannot miss and where we were able to mee…
The success of production depends mainly on starting and the rearing phase.If all the recommendations have been followed,there is no reason why production should not be well done. A hen in good healt…
For traditional poultry producers looking to take their performance to the next level, SASSO is now offering a new service. “Improve your local breeding program” can help you improve efficiency and p…
Amongst all the phenomena that may deteriorate laying quality is floor laying and the phenomenon of brooding layers. Conversely some behaviours should be encouraged to promote the welfare of your ani…
BOXMEER, The Netherlands – March 28, 2023 – In 2022 Hendrix Genetics announced the appointment of Richard Maatman as Deputy Chief Executive Officer (CEO) of Hendrix Genetics and mentioned that Richar…
March was a very important month for our SASSO teams who were able to meet with customers and prospects in different strategic areas of the globe at various tradeshows.
In this article we will discuss different points in order to understand how to properly feed your breeding hens. We will talk about the amount of feed to use, the duration of the meal and the nutriti…
From Tuesday January 24th to Thursday January 26th SASSO participated in the International Production & Processing Expo held in the Georgia World Congress Center in Atlanta, USA.
Besides providing high-performing colored poultry products, SASSO possesses a team of skilled experts who can guide you in developing your business. We are excited to launch our new consulting servic…
From November 9th to 11th, the SASSO was at the ILDEX 2022 trade exhibition held in Jakarta, Indonesia. Our presence at this trade exhibition was crucial as it is the fifth largest international bree…
From their first week of life, the farmer must control the growth of the future breeders to ensure a good body composition. In this article, you will find our advice on how to manage the weight of fu…
For more than 15 years and the first significant avian influenza crisis in France, SASSO was no longer able to supply its customers in Ecuador. After having restarted the process in 2020, we finally …
Once again, Hendrix Genetics participated to the annual tradeshow SPACE held in Rennes, France, from September 13th to 15th. This event is the not-to miss meeting for all the livestock industry in Fr…
In this article, we are looking at the nutritional management during a new growth period of the hens. How to take into account the new feed requirements, while putting the birds in the best condition…
At SASSO, our breeding programs have evolved, placing even more emphasis on heat resistance, the rusticity of our products and the search for technical performance, without denying their traditional …
We are happy to welcome two new sales representatives within our SASSO sales team: Cristina Aguilera who will be in charge of developing the African market and Dylan Josset in charge of monitoring an…
From Tuesday May 31st to Thursday June 2nd, SASSO participated in the VIV Europe exhibition held in Utrecht, the Netherlands. This major poultry show, which takes place every four years, was back in …
After a two-year hiatus due to the global Coronavirus outbreak, the annual International Production & Processing Expo (IPPE) was held this year at the Georgia World Congress Center in Atlanta fro…
Recently, the Dutch Embassy in Costa Rica invited us to participate in a video of their "Orange talks" series on the economic section of the embassy, to present SASSO and the colored chicke…
The rearing period of future breeding pullets is a key stage in the life of the animals that will allow them to express or not their genetic potential. With technical and economic performance’s aims …
In recent years, global warming is in the headlines and is at the heart of our daily lives. If we look at the ONERC (National Observatory about Global Warming Effects) indicators describing the statu…
On Thursday, September 23rd, SASSO represented by Laurent SALLES, General Manager, Edouard PERRAULT, Sales Director and Pascal FOUINEAU, Sales Manager for France/Europe participated in the seminar of…
Since its beginning, exportation has always been linked to the development of Sasso and it has taken an increasingly important place. With our will to be closer to our customers and to provide them w…
On March 15-19, 5-day training sessions were held to educate the distribution members of the SAPPSA project on poultry management and give support in sales and marketing. The trainings were run in co…
As a colored chicken breeding company, we must respond positively to the needs of the markets by offering products with good feed conversion rates, yields, and above all, uniformity. We must also mee…
There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…
We are proud to introduce a new range of colored layers. Next to our core products, our SASSO colored chickens, you can now benefit from these five traditional laying hens that have been carefully an…
The technical-economic results of a flock are generally a reflection of the rearing success of future breeders. Rigor, technicality, observation, and respect of so-called "international" ru…
The year 2020 will be forever remembered in the memories of billions of people, as well as the one of our own company.
Hendrix Genetics, global multi-species animal genetics company, announces the appointment of Jolanda van Haarlem as Chief Executive Officer. She will join Hendrix Genetics as from March 1, 2021 and a…
The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…
SASSO’s chickens continue their success in Africa. Here is the example of Salome Nyaga, a gospel singer who breeds SASSO chickens in Miritini-Vikobani, Mombasa County. She chose to get into the poult…
Together, we are facing an unprecedented situation. The global coronavirus is affecting all of us, our families, our employees, our businesses, and our way of life.
Profitability of a breeder flock mainly depends on the capacity to produce hatching eggs of higher quality and suitable size.
SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…
SASSO has been a pioneer in traditional poultry since the beginning and the company has grown and developed itself, based on history and tradition, in France at first. Today, the company exports its …
January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin Am…
Almost one year ago, we announced the launch of a project we are very proud to lead: the SAPPSA project, which was awarded a multi-year grant from the Bill & Melinda Gates Foundation. The goal of…
With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…
